Words that Abduct your Audience
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Words That Abduct Your Audience
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Gone. That’s right. Nothing says more about you than the way you speak (or write).
Here is a list of words that will turn your audience off and make them disappear into space:
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Slang:
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1) Ain’t. This is the classic American mistake. I still remember the way my Mom reacted when I tried this one out on her during Kindergarden. If you want to sound educated, avoid this word at all costs.
2) Dude. What kind of a guy is a dude? Only movie stars can use “dude” without sounding patronizing. “Guy” is the usual American expression for an unremarkable man.
3) Booze/Boozer/Druggie. The words you choose reflect your assessment of your audience, and in particular whether or not you respect them. Respect is one of the cardinal virtues of communication; any word that conveys unfounded disrespect for audience or subject will undercut your argument. When referring to people fighting an addiction, use “alcoholic,” “has a drinking problem,” or “is struggling with substance abuse.”
4) Awesome/Mindboggling. Emotional responses have their uses, but in writing and mixed company, avoid them. Keep the emotional tone as even as possible in formal venues.
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UFOs. What are these? Do they exist?
1) Thing (when used as an initial reference): “The thing just isn’t going to work.” Get specific: which thing?
2) Concept: This is the intangible version of “thing.” Use “idea.”
3) I Feel/I Believe/I Think. All of these verbs take attention away from your argument and place it squarely on you. Deleting these phrases will help keep people focused on what you’re trying to say.
4) The Public. Does anyone speak for the public? How much of the public have you encountered so far? Use “people.”
5) Very/Really. These words have been worn down to nothing. Cut them whenever you see them.
6) Sort of/Kind of. Verbiage. Get rid of them.
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Buzz Words
1) Unique. Few things exist without another of their kind. In most instances, “unusual” is closer to the mark.
2) Creative. Shakespeare was creative; Blake was, too. How many people or ideas do you know that remind you of them? use “ingenious” or “artistic.”
3) Just: “I just want you to know…” Meant to suggest that the speaker or writer isn’t trying to do what he or she is trying to do, or that the subject of the conversation isn’t important. It is important.
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Bad Yuppie Words. The Worst of the Worst.
1) Innovative/Cutting Edge. How many innovations change the world? Use “new.”
2) Paradigm/Synergy. These words will beam folks up into space every time. Use “model” and “complement.”
3) Key: “The new building was key to our plan.” Maybe the most common BYW. Use “essential” or “critical.”
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Photo–Moonbeam; Author: P199; WikiCmns; Public Domain.







